A structured business plan is the key in content marketing. It starts with group gathering and brain storming sessions, but it develops into a complicated structure. The plan lies on complete answer sets to various questions. It starts with the challenges that have to be solved and the desired outcome solution of the process.
Each company is unique and has different wishes and visions for their marketing campaigns. The goal has to be very clear. It is based on the business plan, if it exists. The scope should be highlighted there. Is it to reinforce brand awareness, to create a good conversation with the customer, to boost it? It also depends on the budget allocation and the level of implication from the top management. They are linked with the need of a good strategy and the audience type and number. A big role has the existing situation of the marketing campaign. There is a different between building on a previous marketing success and finding the saving solution for a failure ad campaign. Chances are, that we discover unexploited areas of your business that can play a difference if fine tuned. Existing programs can be analysed and investigated for opportunities.
Based on these first factors, the risk of failure is calculated and the plan adjusted on the graphics. What part of the failure plan can be controlled, what budget is allocated for the failure scenario? Can the result in case of failure return some part of the investment, or will it collapse the existing situation too? Each plan will be influenced by the released complexity and the deadline. Each idea composing the content marketing starts as a seed, that once planted will reveal its fruits in time. Each idea has to be executed correctly in order to make the plan succeed.