Brands have been telling stories to attract customers for ages. The channels evolved at the same time with technology, but businessmen found a way to exploit the possibilities. We will highlight the evolution of marketing campaigns:
1900 – Michelin, the famous tire company attracted their clients with a free 400 pages guide, that would come handy for all its customers. It was a professional address book with contacts for filling stations, mechanics and dealers. The guide is still available today, for a small fee.
1904 – Jell-O was close to ruin. The famous dessert company owner had the brilliant idea to publish and distribute a free recipe book. In two years of campaign, he reached profit of one million dollars.
1982 – GI Joe, the action figure soldier introduced in 1964 got successful with the introduction of comic book series, television series and video games. Stories about the soldier saving the world from terrorism increased the sales exponentially.
1994 – The world wide web service was born, so a new media ready to conquer clients was available to businessmen all across the globe. Web pages start to be the preferred platform to spread information.
1997 – First free e-mail service is born, so spam service comes attached to it. By 2000, is will grow to be the main media to advertise.
2004 – First on-line diary is published under the blog name. Nowadays, many small business owners use this free media to spread the content to their users.
2005 – YouTube appears in the market. Today, it holds a monopoly on the video content distribution. Viral videos with millions of views and subscriptions are the newest marketing campaign.
2006 – Twitter, the first social media platform. Today, together with Facebook, it is used by over 60% of company owners to easily communicate with their clients.
2009 – Invented in the 60s, augmented reality becomes popular with smartphones and tablets. Virtual reality boosts this effect in the present. It is the easiest way to capture the interest of the younger public, who is in the search of adrenalin and amazing escaping worlds.